I know it’s jumped the shark, and that all the cool kids are over it, and that people like me who do work in social change are supposed to hate the Ice Bucket Challenge for an ever-growing variety of reasons.
While I’m often inclined toward cycnicsm, I just can’t join the haters on this one.
An incomplete list of reasons I love the #icebucketchallenge:
1. It’s fun, human, and connects us. From the middle east to small towns in middle America, it’s been tough in the world lately. We could all use some fun, humanity, and connection.
2. $80 million and 1.7 million new donors, as of today. During the same period last year, ALSA raised $2.5 million.
And that’s just for ALSA; it doesn’t take into account the money raised for local ALS organizations, which are also reporting significant upticks in contributions.
Given the money raised and the number of new donors, it’s superfluous to take on the argument that people are dumping ice on their heads instead of donating. Other objections are less specious.
Shouldn’t we be publicly financing research by fully funding the NIH? Of course we should.
Will the Ice Bucket Challenge raise enough money to find a cure? Sadly, almost certainly not.
And are there myriad other causes that deserve as much attention and money, from anti-racism to violence prevention to the Ebola pandemic to other diseases? Absolutely. The world is a big place with many things that need fixing.
But while we work to elect people who will vote to fund the NIH and we pay attention to the many other things that matter, it’s not a bad thing to have driven so much new money and attention to ALS.
3. We don’t know exactly where it came from, but we know this: no organization, consultant, or focus group can be credited with originating this charitable tsunami. In fact, ALSA’s attempts to officially participate have fallen flat (shockingly, the official ASLA ice cube image hasn’t gone viral!).
As a consultant I am dreading the next year of conversations I’m going to have to have about inventing “the next ice bucket challenge.” But I love that this authentically originated and grown effort is evidence that at least part of what we do-gooder theorists mean when we say the internet can be a tool for cultivating leaders and spreading goodness is possible.
4. While fundraising experts wring their hands about how ALS will turn Ice Bucket Challenge donors into regular donors and advocates, the challenge just keeps on going. There’s no evidence-based way to confirm this, but I’d be willing to bet that part of the challenge’s success is that it’s momentary and easy.
Is it turning every person who dumps ice on their head and donates to ALSA.org into a donor or an activist? Of course not.
Is it permanently building the ALSA into a powerhouse that will never want for money or clout again? Probably no.
But for right here and right now it’s got people talking about a terrible disease, donating money to a good cause, and inviting their family and friends to do the same. Sure, another cause will be the temporary rage next month.
And while only a tiny fraction of the millions of people who gave to ALSA will take another action on behalf of the cause, 1% of 1.7 million people is 17,000. Nothing to sneeze at.
5. It inspires us to be imperfect in public for a good reason. Nobody looks good getting a bucket of water dumped over his or her head. Nobody. And yet, in this age of filters and the carefully curated selfie (guilty) people in droves are posting pictures of themselves looking ridiculous in service to something bigger than themselves.
So go ahead. If you haven’t yet grabbed a loved one, delivered a brief spiel about giving money to ALSA (and/or another cause you believe in – I gave to ALSA and a friend’s TNT fundraiser), challenged a few other folks, and then dumped ice water on each other, get on it. This will sadly all be over soon.